© mac messe- und ausstellungscenter Service GmbH

© MIKS Konzepte GmbH

Deutsche Zentrale für Tourismus

Modern and emotional

The main concern for the appearance of the German National Tourism Board have been the development of a modular concept, where German qualities could be introduced for the next trade show appearances over a period of 3 to 5 years. The goal of the appearance of the GNTB is to promote Germany as an attractive tourism destination. At the same time, GNTB partners have the opportunity to present themselves individually. With a until 6m high, S-shaped mezzo light back lighted wall with main graphic about Germany this partitions have been solved. In the same system back lighted pictures from the exhibitors are placed by 2,5m high walls. The back lighted walls have a sustained close-range effect. The particular of this appearance is the high class furniture. Individual manufactured yellow welcome counters in best execution have been tailored to the specific needs. Red designer chairs and black anodized aluminum assimilate subtle the colors of Germany and are complemented by walnut. The basis is provided by a beige flooring.